Despite what you may be led to believe, all real estate brokers are not the same. You will come across many who are brow-beaten into scripted sales pitches, pull out branded charts on the same template as their competitors, and bludgeon you with information instead of listening to your needs.
In many ways, we all have to do some of that. Where I like to think I differ is this: I come from a point of “care first, listen second, educate third”, and clients will attest that I abide by those principles. A Gallup poll in the early 2010’s ranked real estate agents towards the bottom of most trusted professions, and nurses at the top. When asked why nurses, respondents mentioned three things: care, competence, and communication. I strive to make those the base of my business.
I also do things differently from a marketing perspective, because my job is to get your home sold for top dollar, and get it sold quickly. These “trade secrets” of mine include:
Offering a Buyer’s Home Warranty Up-Front
That’s right, in most circumstances, I will foot the bill for a home warranty through one of my service providers. Why do I do this? First and foremost, its protects you as my seller while the house is on the market. If anything listed on the coverages goes awry while we are working to get your home sold, you as my client are covered (See typical coverage here).
Secondly, providing this up-front enhances your negotiating leverage. Buyers are more confident in the product you are offering, and are more inclined to call your house their future home. Did you know that listings offering home warranties in the Charlotte metro averaged 1.2% higher sales price, and 29% less days on market than those who didn’t?
I offer this as a value-add because it pays for itself in happy sellers.
If an agent isn’t offering to paint your home in the best light possible, he or she is not coming remotely close to representing your best interests in the sale of your home.
Ask me about it, I don’t want other agents stealing this secret and using it as part of their pitch. Essentially, I know how to find buyers agents whose property searches INCLUDE YOUR HOME, and make sure they know about it.
Masters’ Degree in Marketing
I leverage this in my everyday business, and constantly find unique and creative ways to sell homes. Sometimes it is emphasizing the right features to the right people, sometimes it is targeting a group outside of just “friends, family, and neighborhood” to sell to, but every home is unique– so every marketing plan must be as well.